WebMD

WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide:

Help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information.

Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

Enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.

The WebMD plugin enables the import of action data from WebMD, a leading healthcare information platform. This plugin provides users with detailed insights into user interactions across various WebMD channels, allowing for comprehensive analysis of marketing efforts and optimization of campaign performance.

Plugin Details

Name: WebMD Plugin

Description: Allows for importing action data from WebMD

Connection Type: File Transfer or Manul

Frequency: User Defined

NPI Level Imported Data

- Media Metrics: Import data related to banner interactions, including impressions and clicks.

- Email Interactions: Track email open rates, click-through rates, and delivery statuses for communications sent via - WebMD.

- Alert Interactions: Monitor email open rates, click-through rates, and delivery statuses for alert messages distributed through WebMD.

- Brand Response Tracking: Capture email open rates, click-through rates, and delivery statuses for brand response communications facilitated by WebMD.

- Fast Five Quizzes: Import form submission data from Fast Five quizzes hosted on WebMD platforms.

- Research Capsule Engagement: Track views, clicks, video interactions, and email engagements related to research capsule content on WebMD.

- Native Video Engagement: Monitor time spent and click-through rates for native videos hosted on WebMD platforms.

- Brand Alerts Monitoring: Capture views and clicks for brand alerts distributed through WebMD channels.