- Media & Banners
- Video
PulsePoint is a technology company using data to accelerate healthcare marketing.
"PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes.
We are leading a revolution in radical health personalization to help organizations improve how they provide care, education and support to people when they need it most.
Through programmatic automation, we interpret the hard to read signals of the customer journey and understand the connection points between relevance and engagement. This enables us to deliver a suite of tools that allow for the seamless activation of health options. "
Pulse Health and PulsePoint Life
The Pulse Point plugin facilitates the import of banner action data from PulsePoint, a renowned digital advertising technology platform. This plugin empowers users to gather comprehensive insights into banner interactions, enabling them to analyze campaign performance and optimize marketing strategies effectively.
Plugin Details
Name: Pulse Point Plugin
Description: Allows for importing banner action data from PulsePoint
Connection Type: File Transfer
Frequency: User Defined or Manual
Features
Create/Update NPI Contact Records
- NPI Contact Records: Create or update NPI (National Provider Identifier) contact records based on data imported from PulsePoint banner actions.
Import of Campaign Name
- Campaign Identification: Import campaign names associated with banner actions from PulsePoint for accurate campaign tracking and analysis.
Import of Banner Creative Name
- Banner Creative Identification: Import names of banner creatives used in campaigns from PulsePoint to assess creative performance and optimize content strategy.
Banner Impressions Metrics
- Impressions Tracking: Capture metrics related to banner impressions, providing insights into the reach and visibility of advertising campaigns.
Banner Clicks Metrics
- Clicks Tracking: Monitor metrics related to banner clicks, including click-through rates and engagement levels, to evaluate campaign effectiveness and user engagement.